SaborUSAFest2026
Flavor Brings Us Together



What Brings Us TogetherRead more
SaborUSA Fest is back, bringing together U.S. cooperator organizations, importers, and the culinary community. In partnership with Areandina and the Asociación de Chefs de Colombia, the Fest and masterclass will introduce students, instructors, and chefs to U.S. food and beverages: where they come from, what sets them apart, and how to use them in the kitchen.
Connecting the Industry with the Culinary Community
A place to teach, share expertise, and start professional conversations

- Product education during culinary training
- Direct conversations with students, instructors, and chefs
- Opportunities to meet importers and explore products available in Colombia
The Purpose of the EventRead more
Through its partnerships with Areandina and the Asociación de Chefs de Colombia, SaborUSA brings students, instructors, and working chefs together. For cooperators and importers, the event is an opportunity to help students learn about products while they are still in training, share expertise with professionals, and answer questions about choosing ingredients.
A Booth to Educate and Connect
Showcase U.S. products and connect directly with students, instructors, and chefs


attendees
- Booths featuring representatives, products, and promotional materials
- Talks, contests, and tastings that bring the event to life
- Coordination with the organizing team
Bring Your Booth to LifeRead more
At each booth, cooperators and importers can showcase their products, distribute educational materials, and speak directly with attendees. Short talks, contests, and tastings can draw visitors to the booth and make the experience memorable. Each exhibitor plans activities around the resources available and works with the organizing team on products, staffing, and logistics.
Knowledge You Can Taste
Learn new ways to use ingredients with Chef Daniel Riveros

- Five U.S. products, each showcased in a tasting that demonstrates how to use it in the kitchen
- Certificate of attendance and event souvenirs
What Attendees Will LearnRead more
Designed to complement the Fest, the masterclass reflects cooperators’ interest in more in-depth culinary instruction. The chef will explain how to use five U.S. products, and attendees can sample them in five tastings, with time for questions. The proposed focus is on food trends and creative ways to use ingredients.
Let’s Plan Your Participation
Share this information with the organizing team

What We’ll CoordinateRead more
With this information, the organizing team can review setup requirements, samples, and promotional materials with your designated contact. Together, they will determine who will staff the booth and finalize the details of your participation.
